Why Are Meta Tags Missing
- POSTED ON Friday, June 21, 2019
In the default installation, WordPress does not include meta tags such as description and keywords. Why? Well, let's look at the above tags.
The second tag sets the character set for the page and the third tag sets the language. Specifically, this example sets the character set to be in the English language style as found in the United States, using the ASCII character set. This means that the page will probably feature spellings like "center" instead of "centre" and "humor", not "humour". It also gives information to the browser to recognize the characters as not being Chinese.
The author and contact information lists a specific person. The description tag lists a description of the post that is unique to that post. The keywords also list words found within that post. Are you seeing the pattern?
All of this is unique information. WordPress may do some magical things, but it can't read your mind. If you want to supply search engines better information that is more specific to your web pages, you have to add the meta tag data yourself.